About our 2019 Presenter:
Lorraine Ball spent 20 years in corporate America, before she came to her senses. Frustrated by the resistance to change, indecision, and lack of entrepreneurial spirit, Lorraine gave up the fancy VP office, huge staff, and big budget.
Today, you can find her at Roundpeg, a digital marketing firm, based in Carmel, Indiana , where along with an extraordinarily talented team (which includes feline staff Clyde and Truman) she shares what she knows about marketing strategy, web design, and inbound, email and social media marketing .
Lorraine has an MBA from the University of Texas and a BA in education from Queens College, City University of New York. She has been a member of the faculty at the University Of Indianapolis, Indiana Institute of Technology and Marion College.
Click This! - Converting Casual Visitors Into Prospects
Email, social media, and Google ads all drive traffic to your website.
When visitors arrive, what happens next? How do you convert the casual visitor to a serious prospect?
In this session, you will learn how to build landing pages which drive action. We'll show you how to:
- Create a relevant offer
- Design the perfect landing page
- Optimize your submission forms
- Do's and Don'ts of CTA - Button Design
Make Automated Communication More Personal
As a small business, you have an advantage over larger businesses. You see and interact with your customers on a daily basis. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails.
In this workshop, we'll show you:
- What it means to personalize your email campaigns
- How to add simple personalization in your emails
- How to personalize based on what you know about your subscribers
Facebook 2019 - How to Stay One Step Ahead
In the last year, there have been lots of changes at Facebook. Despite the chaos, it is still a valuable marketing tool for small business owners. In this session we will discuss how you can make the most of this affordable advertising platform as well as cross over options with Instagram.
